🕒 Last Updated on September 5, 2025, 8:54 PM IST
A glimpse in Flipkart’s Big Billion Days ad has sparked iPhone fans’ imaginations. Here’s what we know—and what it really was.
1. The Ad That Sparked the Buzz
Flipkart’s Big Billion Days – Kuch Bhi Ho Sakta Hai! promo, featuring Amitabh Bachchan, Alia Bhatt, and Farah Khan, has become the talk of the town. But this time, it wasn’t just about the stars. Fans noticed a sleek white phone in Farah Khan’s hand and instantly speculated: was this the first look at Apple’s iPhone 17 Pro Max?
2. Reality Check: Not a Leak, Just a Case
Excitement soared as viewers compared the phone’s design with rumored renders of the iPhone 17 Pro Max. The horizontal camera bar with triple lenses looked familiar. However, it was later revealed that the device wasn’t Apple’s upcoming flagship. Instead, it was an older iPhone Pro Max model fitted with an aftermarket case designed to mimic those rumored leaks.
Apple is known for its tight control over product secrecy, and it’s highly unlikely that a Flipkart ad would be the place for such a reveal.
3. What Fans Thought vs. What It Was
| What People Believed | What It Actually Was |
|---|---|
| iPhone 17 Pro Max teaser | Old iPhone with custom case |
| Horizontal camera module confirmed | Optical illusion created by the case design |
| Flipkart’s intentional leak | Coincidental hype |
4. The Rumored iPhone 17 Pro Max Features
While the ad didn’t reveal the real deal, anticipation for Apple’s September 9 event continues to build. Leaks suggest the iPhone 17 Pro Max could come with:
- Display & Chipset: 6.9-inch OLED display with 120Hz refresh rate, powered by the new A19 Pro chip.
- Camera Upgrades: Triple 48 MP rear setup with up to 5× zoom, plus a sharper 24 MP front camera.
- Battery & Charging: Around 5,000 mAh battery with faster 50W MagSafe charging.
- Extras: Advanced cooling system and iOS 26 right out of the box.
5. The Road Ahead
Apple’s “Awe Dropping” launch event on September 9, 2025, will officially showcase the iPhone 17 series. Until then, the Flipkart moment remains a clever mix of coincidence and hype that shows just how eagerly fans are waiting for the next big iPhone.
Quick Takeaway
No, Flipkart didn’t leak the iPhone 17 Pro Max. But the buzz proves one thing: anticipation for Apple’s September launch is at an all-time high.
