🕒 Last Updated on September 6, 2025, 3:06 PM IST
The European Union hits Google with a massive €2.95 billion ($3.5B) fine for favoring its own ad services—demanding structural changes or divestiture. Google vows to appeal.
The EU’s antitrust arm ruled that Google abused its dominant position by preferring its own advertising exchange services, making it harder for rivals to compete—and leaving publishers and advertisers with fewer choices.
Brussels has called on Google to end these “self-preferencing practices” within 60 days—or face structural remedies, including the possibility of selling parts of its ad-tech business.
This marks Google’s fourth major fine from the EU, highlighting growing global scrutiny. In response, Google called the decision unjustified and pledged to appeal. Meanwhile, former President Trump blasted the ruling, warning of potential U.S. trade retaliation.
How Big Is This Fine?
| Aspect | Details |
|---|---|
| Fine Amount | €2.95 billion (~$3.5 billion) |
| Violation | Favoring Google’s own ad-tech services |
| Enforcement Demand | Halt self-preferencing or face divestiture |
| Past EU Penalties | Search licensing, Android dominance, Shopping bias |
| Global Impact | Fueling investigations in U.S., Canada, UK |
Quick Takeaway
The EU’s record fine against Google sends a clear message: dominance in digital ad tech won’t be tolerated. Beyond financial penalties, structural reforms—or even a forced breakup—may be on the horizon, as regulators push toward fairer competition and greater transparency.
